Click the button below to create a new account. Reset User Password. The first is to avoid Orangetheory becoming a fad, as has happened with many other popular fitness programs over the years. Welcome back. The grey zone is 0-60 percent of your maximum heart-rate. • Brand Central. From a marketing perspective, Keith says one of his key assets are the company’s members, who says have proven to be a most valuable marketing channel when it comes to attracting new signups. Today, Orangetheory has more than 850,000 members and over 1000 studios in 22 countries, with 16 studios in Australia and plans to open more in the next financial year. But he had also been a regular attendee at Orangetheory sessions for about two years and had become a passionate advocate for the brand. Members have the option to book classes at any OTF location around the world. When Kevin Keith first received the call asking him to become Orangetheory Fitness’s first chief brand officer at the start of 2017, he thought they were joking. But I will always need and cherish agency relationships, because sometimes organisations can so insular and devoid of an outside perspective.”. Email address * Password * Forgot your password? [4] Statistics are delivered to each member after each workout via email and a mobile app. One of his first tasks was to clearly define the brand purpose for which the company existed and ensure this was known through every level of the company. Keith’s goal then is to ensure that as a global brand, Orangetheory is relentless in its commitment to providing consistency to members all around the world. Global chief brand officer of fitness brand shares the purpose, vision and content approach he's adopting to drive growth.

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If you are tax exempt and tax is showing at the time of order, action is required. You want to aim to stay in this zone for 25 to 35 minutes of your workout. [8], To keep members young and old interested, there are seven themed challenges throughout the year to promote a healthier life. “My job is to make members never feel like they are walking to a franchise organisation,” he says. You will only be able to move between accounts that you have registered for. [4], Heart rate monitors are to be worn around the chest, forearm, or wrist. Integrating ... Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t... Was really informative. When Keith joined Orangetheory, the marketing team consisted of just two people.

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