to a more targeted and interested audience. One of the oldest and still most loved themes on Instagram are pastel colors. Trimmed on hat and rim with tonal gross grain ribbon. Think of it like your brand’s Instagram signature. Try to have a healthy balance between managing your brand's aesthetic and making sales. With diversity at the forefront, Unico features lots of colorful photos, bright and joyful imagery, and a lighthearted vibe. They have a wide variety of minimalist yet chic clothing items. You want your Instagram page to look thoughtful and professional, and planning it out carefully is the way to do that. Recess is a sparkling water brand that has taken what could have been a boring product and made it completely enchanting through their Instagram presence. Instagram Aesthetic # 7: Checkerboard. If you're well versed with your fashion icon's then you're no stranger to Yohiji Yamamto, the king of monochrome fashion and his Instagram rightful states it. ••••••••••••••••••••••••••••••••••• ❤ IMPORTANT: - To work with the preset, you will need the Free "Lightroom" app for your phone or computer. Think about how your customers use your product or service (with Flamingo, it’s in the shower or bath and then before a pool or beach) and what these situations have in common (water, towels, etc.). The most important aspect you should consider is the voice or lifestyle of your brand you want to portray to your audience. You might be in love with a theme, but if your followers aren't, then it's time to change it up. Here you will lose yourself. It's also eye-catching and has been known to stop people from scrolling past your post. Let's take a look at the brands that are killing it on Instagram, see what they're doing right and how we can implement their strategy and practices into your daily workarounds. Commonly known as a puzzle feed this Instagram theme includes using your entire Instagram feed to create a continuous post or highlight. Moving Clouds Instagram Story Tutorial. This theme makes viewers more susceptible to continue scrolling. You can play around and find out what works for you. It's a simple pattern and great for someone that wants to plan ahead without overcomplicating things. You’ll be able to tell where you need another hit of your brand’s dominant color, and where you could stand to add a lighter hued photo to the mix. Key takeaway: Choose the right editing style for your brand. Ivory Rancher fedora hat Trimmed with tonal Light Gold gross grain edged hat rim and bow ribbon detail 100% soft Australian wool Spot / specialist clean Brim measures 10 cm / 3.95” Classic crown height Rigid crown design Unisex style This hat is accredited with a UPF Rating 50+ (Australian Tested) Due to the light…. 1. Another small change that has a big impact on the look and feel of your Instagram page is your Stories Highlights covers. After all, your Instagram aesthetic theme is all about attracting your ideal customer. Again this theme is mainly popular with influencers rather than brands who want to measure engagement by post rather than the over all feed for the month. While it might be obvious when it comes to interior design posts, Molly is able to bring her neutral color scheme into photos of her son, other subjects of her photos, and her Stories Highlights covers. You’d feel thrown off and confused. If you have a stunning and consistent Instagram feed, but other components on your page don’t match, your audience might wonder what’s going on. Instagram presets are premade filters you can apply to your photos using an editing program like Adobe Lightroom. The neutral palette of @almostmakesperfect’s Instagram Stories Highlights would look out of place on another page, but blend into her overall color scheme perfectly. When you use a cohesive color palette you can share an assortment of content types and themes. Key takeaway: Don’t stick to one type of content. Be sure to watch the videos below or on TikTok, because many of these aesthetic Instagram story ideas include the use of video and moving GIFs/stickers! Selling razors, waxing tools, and personal care creams, Flamingo uses their Instagram page to relate to these products. Interchange between a colored image and a quote or color block to create a checkerboard effect. Branding like anything in marketing leaves a lasting impression on buyers. free professionally-designed Instagram presets, download our professionally-designed premade ones, A step-by-step action plan so you can create an Instagram aesthetic that engages your audience, The surprising way a cohesive Instagram aesthetic can actually boost sales, Examples from top-brands with tips and tricks you can apply today. Get free professionally-designed Instagram presets—and learn how to use them—with our step-by-step guide.

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